A first impression is very important when it comes to websites. Just like a window display along Fashion Avenue, people often judge a brand or business based on its website's design, layout, and content. If a website is poorly designed or has outdated information, it will likely turn people away. On the other hand, a well-designed website with fresh, relevant content will give people a good impression of the site and keep them coming back.
A good web designer can make your website look professional, which will help you attract and retain customers. Good content writes and other experts on our team can also improve your website’s search engine optimization (SEO), making it easier for potential customers to find your site.
Keeping your site fresh with new content means that new customers can be impressed by your engagement and get to you know you or your brand on a personal level. If content is dated, however, you run the risk of repeat visitors becoming bored. Worse, think of how that could look to a new customer! If you haven't bothered to update your site in over a year, most customers assume you'll treat them with that same level of disinterest--or assume you've shuttered your business completely!
Our team, just like most other digital marketing companies aimed at small businesses, offers various solutions tailored to how much you're able to contribute. If you plan on keeping fresh content coming onto your own website, you can win new customers while outsourcing only the technical aspects. However, if you're as busy as most small business owners, it can easily trade off to hire someone else to write articles for you. For content-included packages, our staff writers research current trends and events, and will reach out to you with potential ideas.